2026 ASLA FLORIDA ANNUAL CONFERENCE +  EXPO
Dreamweavers Storytellers Who Listen More: Design Narratives Rooted in
July 16 | 8:30AM

Session: Storytelling has connected and captivated communites and cultures since the beginning of human kind. The design narrative is a powerful design tool that shapes how places are conceived, communicated, and ultimately experienced. Through three case studies, participants learn methods for uncovering project stories, crafting coherent narrative frameworks, and communicating those stories through design language, graphics, and planting and hardscape materials. Attendees will leave with practical tools to integrate storytelling into every phase of the design process and elevate the experience their own team experiences while performing this work.

Speakers

Rebecca Bradley, Cadence
Kacey Parrales, KindDesigns